Helter Skelter Fashion Unfriendly


By Kyoko Okazaki (Vertical)
ISBN: 978-1-93565-483-4

Following her debut in 1983, producing erotic material for the men’s markets, Kyoko Okazaki established a reputation for challenging, controversial, contemporary manga tales before gradually shifting her focus to produce stories specifically for and about women (such as Pink, Happy House and River’s Edge), focusing with unflinching intensity on their social issues and the overwhelming pressures of popular culture in modern Japan. You can find out more about this pioneering creator here.

From 1994-1995, and following her immensely successful strip Tōkyō Girls Bravo in mainstream fashion magazine CUTIE, Okazaki created a biting expose of the industry – and its casualties – in Shodensha’s Feel Young anthology.

Heruta Sukeruta took the author’s concerns, inclinations and observations into realms tinged with dark speculation, but the episodes never seemed too far-fetched or distant from what we all believed models and managers and clients actually experienced…

Liliko is the undisputed top model in Japan. The Lily’s face and body are everywhere, selling products and lifestyle to men, women and especially young girls. She is an unchanging paragon of look and style and has been so for absolutely ages.

In fact, nobody seems to know quite how long – except ruthless model agency president Mama Tada – and only Liliko’s long-suffering gofer/manager Hada and make-up artist Kin Sawanabe have any inkling of the real person under the gloss and glitz and glamour…

Despite her star status Lily is incredibly unhappy: bored, paranoid, burned out and increasingly obsessed with her inevitable usurpation by some fresh young “Next Year’s Model”…

Knowing her days are numbered, the fragile yet hard-as-nails supermodel is frantically chasing singing and acting gigs, capitalising on her celebrity. Sadly, lacking any discernible talent, she’s only getting ahead by sleeping with all the money-men involved…

When not drugged up, stressed out or screaming, she finds some measure of contentment in the arms of Takao, handsome, spoiled heir to the Nanbu department store fortune (and the man she plans to marry) or in degrading and debauching the obsessively devoted Hada.

Liliko’s biggest problem is an incredible secret that could shake the nation. All her beauty and success come from a series of cosmetic procedures, carried out by a renegade plastic surgeon at an exclusive clinic that caters to the most powerful and influential people in the world.

Long ago a desperate girl with a sordid past met Mama and agreed to a complete, full-body series of operations. Now only her bones and some meat is her – all that glittering skin and surface is a fabrication, maintained by constant use of addictive drugs supplied by the dowdy doctor in charge to fight implacable tissue rejection.

Sadly, after years of use even these experimental remedies aren’t as efficient as before and Liliko’s look is breaking down and fragmenting…

She is by no means the only client of the clinic, and following a spate of suspicious deaths and the trail of illegal aborted foetal organ traffickers, police prosecutor Asada has begun to put the pieces together. However even he is not completely immune to the Lily’s allure…

In the face of increasing breakdown, Mama brings Kin up to date and makes him part of the conspiracy, whilst arranging with “The Doctor” to perform still more operations on her fragile star…

Liliko’s damaged psyche endures even greater shocks when her fat and dumpy little sister turns up. Having impossibly tracked down her sublime sibling, little Chikako is sent away with stars in her eyes, a dream in her heart and newfound determination to be beautiful too, whatever the cost…

Chemically deranged, paranoid and alternatively wildly uncontrollable and practically catatonic, Lily goes off the deep end when Takao admits that he’s marrying an heiress for dynastic reasons but will still, of course, have sex with her in secret…

Having already seduced Hada and her boyfriend in a moment of malicious boredom, Liliko induces them to take revenge for her bruised pride and events quickly spiral into an inescapable crescendo of catastrophe that extends far beyond the intangible world of image and illusion into the very bedrock of Japanese society…

Harsh, raw, brutal and relentlessly revelatory, the author’s forensic examination of the power of sex, temptations of fame and commoditisation of beauty is a multi-layered, shockingly effective – if occasionally surreal – tale that should alarm every parent who reads it. It is also a superb adult melodrama, tense political thriller and effective crime mystery to delight all broad-minded fans of comics entertainment looking to expand their horizons beyond capes, and ghost and ray-guns…

Vertical are dedicated to bringing the best of Japan’s adult comics to English-speaking audiences and Helter Skelter is part of a line books targeting women readers with challenging material that breaks out of the genre ghettos usually attributed to manga. Helter Skelter Fashion Unfriendly certainly qualifies. The cautionary tale was collected into a Japanese tankōbon edition in 2003, winning a number of awards including the 2004 Osamu Tezuka Culture Prize, and was subsequently adapted into a film shown in Cannes.

Grim, existential and explicit, this is not a book for kids or the squeamish, but it is a dark marvel of graphic narrative and one well deserving of your attention.

© 2003 Kyoko Okazaki. All rights reserved.
This book is printed in ‘read-from-back-to-front’ manga format.