Kevin Keller: Welcome to Riverdale


By Dan Parent & Rich Koslowski (Archie Comics)
ISBN: 978-1-936975-23-5

Following the debut of Superman, MLJ were one of many publishers to jump on the “mystery-man” bandwagon, concocting their own small but inspired pantheon of gaudily clad crusaders. In November 1939 they launched Blue Ribbon Comics, promptly following up with Top-Notch and Pep Comics. The content was the standard mix of masked champions, two-fisted adventurers, prose pieces and gags.

Not long after, Maurice Coyne, Louis Silberkleit and John Goldwater (hence MLJ) saw a gap in the blossoming but crowded market and in December 1941 the Fights ‘n’ Tights, He-Man crowd were gently nudged aside by a far from imposing hero; an ordinary teenager who would have ordinary adventures just like the readers, but with the laughs, good times, romance and slapstick emphasised.

Goldwater developed the concept of a youthful everyman protagonist and tasked writer Vic Bloom & artist Bob Montana with the job of making it work and, inspired by the popular Andy Hardy movies starring Mickey Rooney, their new notion premiered in Pep Comics #22. The unlikely star was a gap-toothed, freckle-faced red-headed kid obsessed with impressing the pretty blonde next door.

A 6-page untitled tale introduced hapless boob Archie Andrews and wholesomely pretty Betty Cooper. The boy’s unconventional best friend and confidante Jughead Jones also debuted in the first story as did idyllic small-town utopia Riverdale. The little tale was a huge hit and by the winter of 1942 the kid had won his own title. Archie Comics #1 was MLJ’s first non-anthology magazine and with it began a slow transformation of the entire company. With the introduction of ultra-rich, raven-haired Veronica Lodge, all the pieces were in play for the industry’s second Genuine Phenomenon…

By 1946 the kids were in charge, so MLJ became Archie Comics, retiring most of its costumed characters years before the end of the Golden Age and becoming, to all intents and purposes, a publisher of family-friendly comedies. The hometown settings and perpetually fruitful premise of an Eternal Romantic Triangle – with girl-hating best bud Jughead and scurrilous rival Reggie Mantle to test, duel and vex our boy in their own unique ways – the scenario was one that not only resonated with the readership but was infinitely fresh…

Archie’s success, like Superman’s, forced a change in content at every other publisher (except Gilberton’s Classics Illustrated) and created a culture-shifting multi-media brand which encompassed TV, movies, newspaper strips, toys and merchandise, a chain of restaurants and, in the swinging sixties, a pop music sensation when Sugar, Sugar – from the animated TV cartoon – became a global summer smash hit.

Clean and decent garage band “The Archies” has been a fixture of the comics ever since…

Archie is good-hearted, impetuous and lacking common sense, Betty his sensible, pretty girl next door who loves the ginger goof, and Veronica is rich, exotic and glamorous: only settling for our boy if there’s nobody better around. She might actually love him too, though. Archie, of course, is utterly unable to choose who or what he wants…

The unconventional, food-crazy Jughead is Mercutio to Archie’s Romeo, providing rationality and a reader’s voice, as well as being a powerful catalyst of events in his own right. That charming triangle (and annexe) has been the rock-solid foundation for seven decades of funnybook magic. Moreover the concept is eternally self-renewing…

This perennial eternal triangle has generated thousands of charming, raucous, gentle, frenetic, chiding and even heart-rending humorous dramas ranging from surreal wit to frantic slapstick, with the kids and a constantly expanding cast of friends (boy genius Dilton Doily, genial giant jock Big Moose and occasional guest Sabrina the Teenage Witch amongst many others), growing into an American institution and part of the American cultural landscape.

The feature has thrived by constantly refreshing its core archetypes; boldly and seamlessly adapting to the changing world outside its bright and cheerful pages, shamelessly co-opting youth, pop culture, fashion trends and even topical events into its infallible mix of slapstick and young romance.

Each and every social revolution has been painlessly assimilated into the mix and over the decades the company has confronted most social issues affecting youngsters in a manner both even-handed and tasteful.

Constant addition of new characters such as African-American Chuck and his girlfriend Nancy, fashion-diva Ginger, Hispanic couple Frankie and Maria and spoiled home-wrecker-in-waiting Cheryl Blossom contribute to a wide and refreshingly broad-minded scenario. In 2010 Archie jumped the final hurdle when openly gay Kevin Keller became an admirable advocate capably tackling and dismantling the last major taboo in mainstream comics.

Created by writer/artist Dan Parent and inker Rich Koslowski, Kevin debuted in Veronica #202 (September 2010), a charming, good looking and exceeding together lad who utterly bowled over the rich go-getter. She was totally smitten with him whilst he was far more interested in food, sports and hanging out with Jughead…

When Kevin finally explained to Veronica why she was wasting her time, she became his best buddy: after all they had a lot of common – stylish clothes, shopping and boys…

Immensely popular from the outset (Veronica #202 was the first comicbook in the company’s long history to go into a second printing), Kevin struck a chord with the readership and soon guest shots evolved into a miniseries before the new kid on the block inevitably won his own ongoing title.

Kevin Keller: Welcome to Riverdale collects the first four issues of the groundbreaking solo monthly and opens with handy text feature ‘Kevin Keller: Catch up with the Characters’ reintroducing the bonny lad, his dad (retired army colonel) Thomas, mum Kathy and sisters Denise and Patty.

The feature also brings newcomers up to speed on recent history before the mirth and merriment begins with ‘There’s a First Time for Everything’ from issue #1 wherein the much-travelled Army Brat finally begins settling in at Riverdale High.

In short order he is elected Class President, has his first commercial writing published and reveals a shocking secret…

For all his accomplishments Kevin has never gone on a date, and when a certain someone asks him out he turns to Betty for some confidence-boosting advice. He isn’t a complete neophyte and has had a date before, but due to his catastrophic nervousness it turned into a complete disaster…

Unfortunately Reggie overhears their huddled conversation and the self-proclaimed romance expert elects to give Kevin the benefit of his vast experience…

The exuberant preparations turns into a catalogue of horror and as more well-meaning friends get involved it looks certain that Kevin will repeat that horrific experience. Happily a few stabilising words from love-hating Jughead and an eventful morning with the remarkably understanding Colonel Keller soon restore some necessary calm and equilibrium…

The next tale moves from straight slapstick to heartwarming empathy as Class President Kevin is asked to organise a prom in ‘May I Have this Dance?’ and discovers that he has a secret admirer. Once Veronica finds out it’s not a secret for long…

As the seventies-themed fashion disaster begins to take shape, further furtive communications reveal that the clandestine wooer is someone still not fully at ease with his gender orientation, forcing Kevin to be at his most understanding and forgiving…

Contentious themes and prejudices are tackled in ‘Stranded in Paradise’ when the summer vacation begins and Kevin gets a job as a lifeguard.

The beach is the time-honoured hangout of the Riverdale kids, but when spoiled princess Cheryl Blossom and her rich Pembroke School cronies invade the space, sparks soon fly. The grubby “Townies” are challenged to a surfing contest for possession of the sands with Kevin star competitor for the home team, but he has completely underestimated the vicious tactics of loathsome homophobe Sloan…

The comics portion of this tome concludes with an international epic set at the 2012 London Olympics. ‘Games People Play’ sees Colonel Keller – who has dual British and American citizenship – invited to be a torchbearer.

Having spent four years in England, Kevin is delighted to be going back for a visit and reconnecting with old pal Brian. He doesn’t even mind when shopping-crazy Veronica inveigles an invite to join the family.

However when nominated runner Dad falls foul of London’s Underground at a crucial moment, Kevin is ready and more-or-less willing to step in for what appears to be the unluckiest and most dangerous section of the entire torch route…

Following a moving and appreciative ‘Afterword’ by Dan Parent there’s also a splendid section of ‘Official Kevin Keller Bonus Features’ including ‘Retro Fashion’ pages, ‘Kevin’s Prom Style’, ‘Kevin’s Summer Style with B & V’, ‘Kevin Keller & Friends Style’ and a triptych of ‘Unreleased Promotional Sketches’.

With a cover gallery that includes modern cartoon masterpieces and remastered classic Archie images retrofitted to suit our 21st century star, this is an superb, hilarious and magically inclusive collection for you, your kids and grandparents to enjoy over and over again…

© 2012 Archie Comics Publications, Inc. All rights reserved.