By Jeevan J. Kang & Gotham Studios Asia, Suresh Seetharaman & Sharad Devarajan & various (MARVEL)
ISBN: 978-0-7851-1640-0 (TPB/Digital edition)
It’s a small world these days and petty hindrances like geography, culture and social preference are no longer a barrier to brand expansion for major properties. Sherlock Holmes and Mickey Mouse are universal, DC and Marvel heroes have long generated locally-sourced adventures on other continents and countless other fictional stars have been tailored to suit relatively closed markets.
That’s what happened in 2004 when Marvel’s most recognisable property was reinvented for the South East Asian region and its burgeoning comics industry. The instigator was Indian entrepreneur, film producer, educator, publisher and computer game impresario Sharad Devajaran whose subsequent experience includes digital entertainment platform Virgin Comics/Liquid Comics, and Graphic India. In 2013, he and Stan Lee co-created Indian superhero Chakra the Invincible…
Before all that, Devajaran was co-founder, president and CEO of South East Asia’s leading comic book publisher Gotham Entertainment Group: spearheading the official introduction of Marvel, DC, Dark Horse, Cartoon Network and Warner Brothers properties like X-Men, The Hulk, Batman and Superman to a vast and vibrant new market. That naturally led to closer collaboration and in 2004 Marvel sanctioned a new iteration of the wondrous webspinner specifically tailored to the Indian market and broadly based on the first Toby Maguire Spider-Man movie from 2002. The result of South East meets West was dubbed the first comics “trans-creation”…
The idea was not new. Translated US comics had been syndicated across the world since before WWII and Japan especially had pioneered reworkings of top brands for conservative national readerships with the 1966-1967 “Battoman” – derived from the US Batman TV series, freely adapted by Jiro Kuwata – and Ryoichi Ikegami’s Spider-Man: The Manga (1970-1971) placing remastered wallcrawler Yu Komori in a Japanese setting s seen in Monthly Shonen Magazine.
Devised by Jeevan J. Kang, Suresh Seetharaman & Sharad Devarajan and illustrated by Kang & Gotham Studios Asia, it was released as a 4-issue miniseries for India: massaging the timeless legend in a way that eventually and inevitably became a part of the larger Marvel Multiverse…
This English language collection from 2005 was lettered by Virtual Calligraphy’s Dave Sharpe: a cross cultural collaboration that opens with a mysterious mystic foretelling in nightmares a shocking future for poor but brilliant teenager Pavitr Prabhakar. Recently moved to Mumbai with his guardians Uncle Bhim and Aunt Maya to take up a school scholarship, the boy has been marked for tragedy, loss and a great but dangerous life…
His low standing and status – he comes from a distant provincial village – make Pavitr a target for the rich kids in school, but for some reason the amazing and popular Meera Jain defends and befriends him…
Across the city, crime lord and sinister industrialist Nalin Oberoi is content. His Corporation thugs have razed an entire village, and the amulet he wants so badly is his. Now after an unholy ceremony he attains incredible power at an ungodly cost: transformed into a fire-spitting green devil. He does not yet realise that he is now a living gateway for an army of demons to invade the human plane…
Another bad at school ends with Pavitr again chased by vicious bullies. He’s saved by an old yogi who looks very familiar, and declares the boy has a great destiny. In a time when the gods have no avatars to set in humanity’s defence, the world must depend on a good person empowered by the forces of the intangible Web of Life. Filled with the Spider’s power clad in bold raiment, the boy is told to fulfil his karma…
Giddy with a sense of power, Spider-Man cavorts over the city and ignores the desperate cries of those in dire need, even as, far below, Uncle Bhim gives his life to save a woman from molesters. Pavitr is too late to save him but learns an immutable life lesson and thereafter dedicates himself to living with great responsibility…
Thus begins the saga of India’s Spider-Man, with a devil-driven analogues of Doctor Octopus and Venom also debuting as Oberoi kidnaps Maya and Meera Jain. The green rakshasa’s scheme to manifest Hell on Earth culminates in a monumental clash at a refinery as the boy hero deploys the divine magic amulet, and seeks to sever the debased villains’ connection to his demonic masters with courage, the power of the web of life and his innate purity…
Most Marvel US readers recognise Pavitr Prabhakar from assorted mainstream events like Secret Wars and Spider-Verse and their fallout spin-offs, where his uniqueness is rather lost and definitely downplayed. However, this initial outing offers a truly different spin on the webspinner and if you require a fresh taste or something a little different, this is well worth a visit.
© 2021 MARVEL.