By many & various (Fleetway)
ISBN10: 901267-49-X – ISBN13: 978-0-90126-749-8
One the most missed of publishing traditions in this country is the educational comic. From the fact features in the legendary weekly The Eagle to the small explosion of factual and socially responsible boys and girls papers in the late 1950s to the heady go-getting heydays of the 1960s and 1970s, Britain had a healthy sub-culture of comics that informed, instructed and revealed …and don’t even get me started on sports comics!
Amongst many others, Speed & Power, World of Wonder, Tell Me Why and the greatest of them all Look and Learn spent decades making things clear and bringing the marvels of the world to our childish but avid attentions. They always did so with taste. wit, style and – thanks to the quality of the illustrators involved – astonishing beauty.
Look and Learn launched on 20th January 1962, brainchild of Fleetway Publications Director of Juvenile Publications Leonard Matthews, and executed by Editor David Stone (almost instantly replaced by John Sanders), Sub-Editor Freddie Lidstone and Art Director Jack Parker.
For twenty years and 1049 issues, the shiny beautifully printed comic delighted children by bringing the marvels of the universe to their doors, and was one of the country’s most popular children’s publications. Naturally, there were many spin-off tomes such as The Look and Learn Book of 1001 Questions and Answers, Look and Learn Book of Wonders of Nature, Look and Learn Book of Pets and Look and Learn Young Scientist, as well as the totally engrossing Christmas treat The Look and Learn Book.
This volume was released for Christmas 1971 (as with almost all UK Annuals it was forward-dated) and is a prime example of a lost form. Within this 132 heavy-stock paged hard-back are 46 fascinating features on all aspects of human endeavour, history and natural wonders.
Technology always played a growing part in proceedings and – aided and abetted by printing advances photography – the ever innovative editors subdivided this volume into themed categories: opening naturally with a Science Section that includes – in drawn and painted but mostly photo – features Beneath the Waves – the Story of Submarines, A Jet in your garage?, Cities in the Sky, Our Polluted Planet (yep they were bloody warning us way back then!), Quiet Please! and Tested for Toughness.
To keep readers on their intellectual toes there are tests at the end of each course module and a Science Quiz ushers readers into the next phase – Our Wonderful World of History…
Here – although photographs are increasingly used throughout – traditional illustrators still rule. Diagrams, cartoons, paintings and drawings were rendered by some of the world’s greatest commercial artists and might include such luminaries as Ron and Gerry Embleton, Helen Haywood, Ron Turner, Ken Evans, Angus McBride, Peter Jackson, “Pratt”, Fortunino Matania, John Millar Watt, John Worsley, Alberto “Albert” Breccia, Clive Upton, James E. McConnell, Ken Lilly, C.L. Doughty, Wilf Hardy, Dan Escott, R.B. Davis, Oliver Frey and many others, illuminating the articles and making these books (and the comics) an utter delight for hungry minds to devour whilst the Roast Beast and plum pudding slowly digested…
Right here back then that meant revealing such marvels as Conquerors of the Incas, The Heart of Sienna, When Horses Went to War, Are You Superstitious?, Signs of the Times, The First Americans, and Christmas Customs which comes with its own History Quiz and heralds a swift sojourn in the Wonderful World of Nature.
That means admiring and studying our native fauna in Their Home is the Highlands, Marine Marvels, The Grand Canyon, Winged Beauties (butterflies on stamps), Gems from the Ocean, Fish with a difference, When a Boar Goes to War, Creatures of the Night, Builders without hands, Puma – or Rumour?, Snakes Alive!, Fabulous Monsters and Birds of Prey and then taking the Nature Quiz…
Our Wonderful World of Art injects some high culture to the mix, starting with The Artist at War – enhanced by famous contemporary images from G.H. Davis, Bruce Bairnsfather, Frank Wooton, Paul Nash and Dame Laura Knight – which is followed by facts, photos and paintings of Pompeii.
An examination of silent cinema comedies in The Banana Skin Boys, The Young Road to Fame (acting and actors) and exploration of Sir Arthur Conan Doyle in He Lived His Books covers more sedentary interests before Their Fathers Made Them Stars and The Revolutionary Genius (William Morris) segues into The Arts Quiz. That takes us to the end with a peek at Our Wonderful World…
Here Round-the-World Sailors take the lead after which This town was… Buried for 1,500 Years (Herculaneum this time) offers more insights in lost worlds and Australia’s original inhabitants take centre stage in Corroboree! The Silent City explores Mdina in Malta before Ballooning over the Alps, The Making of a Sea, Ellan Vannin, Land of Music and Song and Under a Spanish Sky bring the session to a close – with its attendant Quiz – and of course all the answers…
With modern digital media I suppose this kind of book is unnecessary and irrelevant now, but nostalgia aside, the glorious art in these editions make them worth the effort of acquisition, and I defy anyone of any age to not be sucked into the magic of learning that looks this lovely…
© 1971 IPC Magazines, Ltd. All Rights Reserved.