By Damian Bradfield & David Sánchez (NBM)
ISBN: 978-1-68112-306-6 (PB) eISBN: 978-1-68112-307-3
Win’s Christmas Gift Recommendation: You Better Watch Out, You Better Take Care… 9/10
In the modern world we are constantly watching and perpetually watched. We are society but society follows us everywhere even as it isolates us, and we cannot escape or avoid it. Are we unconscious or willing subjects of voyeuristic scrutiny or complacent participants in an increasingly intrusive overwatch culture that we really want but may not need?
This compelling graphic clarion cry wryly questions if that’s the randomly evolving progress of a wild system or somehow the gameplan of more sinister forces. Is unified technology, with all its benefits and instant gratifications the servant and builder of a truly integrated uniform and global society or just the newest means of a certain sort of predator (let’s call them “Tech-Barons”) making us all both cash cow and component consumer in a perpetually self-sustaining closed system – an internet battery farm where us chickens are both consumer AND product?
It’s clear that for many of us, our digital tools are now inescapable, essential, inimical and ultimately faithless and disloyal…
Comics are a nigh-universal, extremely powerful media that lend themselves to a host of topics and genres, but the area where it has always shone brightest is in its chimeric capacity for conveying complex arguments in a clear and compelling manner. Although daubing marks on a surface is possibly our oldest art form, the potential to ask questions, make stories and concisely communicate via that primal process remains infinitely adaptable to modern mores and as powerful as it ever was in exploring the unchanging basics of the human condition.
Narrative plus image – and the interactions such conjunctions can embrace – underpin all of our communal existence and form the primary source for how we view our distant forbears; especially as if employed by incisive, sensitive, uncompromising agents and interlocutors…
Here UK author, eminent digital pioneer, “tech exec” and lifelong comics fan Damien Bradfield posits in pictorial form some crucial and chilling questions about how and by whom, for what purpose and to what ends digital technologies have become such an inescapable and imperative force.
Casting a nervous yet knowing eye on the inept antisocial elites – Super-Rich mavericks spawned by manipulating Big Tech – Bradfield conjures up – via mordant, if not trenchant -incisiveness a sequence of ironically dystopian scenarios made chillingly clear and pervasively memorable by Spanish illustrator David Sánchez González.
Co-Founder of WeTransfer and its Chief Creative & Sustainability Officer, Damien Bradfield is also its Chief Strategy Officer, having created digital platform WePresent, co-founded digital design studio Present Plus, and formed illustration platform Kuvva. He owned an art gallery in Amsterdam and prior to all that worked for all the top advertising companies and Stella McCartney.
In 2019 he wrote The Trust Manifesto: What you Need to do to Create a Better Internet (discussing online privacy, trust and Big Data) and began by scoring a degree from the London School of Economics and Politics. You can regularly hear him on the Influence podcast…
Shaping thought and controlling information is also a deep concern for artist, designer and illustrator Sánchez: a solidly refined, intellectual draughtsman expert in restrained and understated imagery strongly influenced by Charles Burns, Daniel Clowes and Hergé. Among his most impressive and disturbing publications are Tú me has matado, No cambies nunca, La Muerte en los ojos and his illustrations for Robert Desnos’ El Destripador.
In Algorithmic Reality they combine to unleash sedately ironic speculations on where we are as a planet and where we’re going as a species in a range of wildly enchanting modern fables exploring our relationship with commerce, with particular emphasis on Short-termism, privacy, social media herd mentality, the tyranny of choice and information control. After all, isn’t Data the new fossil fuel: precious, invaluable, easily used, but so very dangerous when – not if – overexploited and misused?
Everyday tasks, major achievements, personal breakthrough and moments without merit jostle beside strange days and minor miracles in this tome, beginning with ‘Shoes’ as a visit to a store results in a sales assistant refusing to accept no sale as an outcome and doggedly stalking the failed purchaser, with confrontational encounters in the park, other stores and further inducements. By exploring how we’d react if a human vendor in the offline world behaved the same way as internet sales tools and bots do, the creators make a chilling point about pester power and the wisdom of making that first enquiry…
A search for ‘Insurance’ makes an equally distressing point about why a single simple sales transaction demands the surrender of so much apparently “necessary” extraneous personal detail just to secure a cheaper tariff after which ‘Shopping’ sees a one-off, first time buyer stumble into a sales emporium entirely patronised by shopping zombies programmed by repeated use of the system to make their needs accommodate the company’s demands…
A manifested nightmare for all collectors, ‘The Hoarder’ charts the inescapable downfall of an outlier and avowed social pervert who clings to physical objects rather than embracing digital experiences. His reluctance to abandon physical currency, books, vinyl records, polaroid photos and human interactions inevitably lead to Byron’s incarceration for “Data Avoidance” and “Health and Safety violations”…
Closing this packet of prophecy is ‘California Boomtowns Tour’, as an experience tourist takes the bus for a quick round up of all the Golden States’ boom-&-bust fads: accessing in person and a strictly curated abbreviated manner the desolate but so-picturesque remnants of gold mining, oil-drilling, Hollywood and pop music celebrity, computing and the property speculation that destroyed Silicon Valley, ending on the terrifying prospect of offworld expansion for the Next Big Things…
Being told that your personal electronics actually own you and incessantly work to make you targeted, monetizable fodder for attention-seeking, plutocratic weirdoes and faceless corporations is not new information, but seeing how masking that message works has never been more entertainingly handled than here. Bradfield and Sánchez deftly fudge and blur the line between offline and digital worlds: asking that readers look and think again.
Re-examining with wit and deadpan humour the addictive power of social media, enhanced and weaponised conformity, clandestine invasion of privacy and the appalling harmful potential of illicitly harvested, misused persona data, Algorithmic Reality demonstrates that there’s a such a thing as too much connectivity, and a little personal space is no bad thing…
Text and illustrations © 2021, 2022 Damian Bradfield and David Sánchez. All rights reserved. © 2022 NBM for the English translation.
Algorithmic Reality is scheduled for release on December 13th 2022 and is available for pre-order now. For more information and other great reads see http://www.nbmpub.com/. Most NBM books are available in digital formats…