The Amazing Spider-Man Collectors Album (US and UK editions)


By Stan Lee, Jack Kirby, Steve Ditko & various (Lancer/Four Square)
“ISBNs” 72-122 (Lancer) and 1792 (Four Square)

This is another one purely for driven nostalgics, consumed collectors and historical nit-pickers, highlighting the Swinging Sixties’ transatlantic paperback debut of the hero who would become Marvel’s greatest creative triumph…

One thing you could never accuse entrepreneurial maestro Stan Lee of was reticence, especially in promoting his burgeoning line of superstars. In the 1960s most adults, including the people who worked in the field, considered comic-books a ghetto. Some disguised their identities whilst others were “just there until they caught a break.” Stan, Jack Kirby and Steve Ditko had another idea… change the perception.

Whilst the artists pursued their personal creative visions, the editorial mastermind pursued every opportunity to break down the ghetto walls: college lecture tours, animated TV shows (of frankly dubious quality at the start, but constantly improving), foreign franchising and of course getting their product onto “real” bookshelves in real book shops.

There had been a revolution in popular fiction during the 1950s with a huge expansion of cheap paperback books: companies developed extensive genre niche-markets, such as war, western, romance, science-fiction and fantasy. With fans hungry for product from their cheap ubiquitous lines, many old novels and short story collections were republished, introducing a new generation to such authors as Edgar Rice Burroughs, Robert E. Howard, Otis Adelbert Kline, H.P. Lovecraft, August Derleth and others.

In 1955, spurred on by the huge parallel success of cartoon and gag book collections, Bill Gaines began releasing paperback compendiums culling the best strips and features from his landmark humour magazine Mad and comics’ Silver Age was mirrored in popular publishing by an insatiable hunger for escapist fantasy fiction. In 1964 Bantam Books began reprinting the earliest pulp adventures of Doc Savage, triggering a revival of pulp prose superheroes, and seemed the ideal partner when Marvel – on the back of the “Batmania” craze – began a short-lived attempt to “novelise” their comic book stable with The Avengers Battle the Earth-Wrecker and Captain America in the Great Gold Steal.

Far more successful were repackaged books by various publishers: reformatting their comics stories in cheap and cheerful softcovers:

Archie Comics released their Marvel knock-off restyled superheroes in the gloriously silly High Camp Superheroes, Tower collected the adventures of their big two Dynamo and No-Man, DC (then National Periodical Publications) released a number of Batman books and an impressive compendium of Superman stories and Marvel, punching far above their weight, unleashed a sextet of paperbacks featuring five of their stars: Fantastic Four (two volumes), the Incredible Hulk, Daredevil, Thor and of course the Amazing Spider-Man.

Now during the heady, turbulent Sixties pulp heroics seemingly returned: imaginative “Thud and Blunder” fantasy tales that were the epitome of “cool”, and Marvel’s canny pursuit of foreign markets instantly paid big dividends.

Their characters, creators and stories were already familiar to British readers, appearing both in Odhams‘ weekly comics Wham!, Pow!, Smash!, Fantastic and Terrific and also in the black and white monthly anthologies published by Alan Class since 1959…

So when Lancer began releasing Marvel’s Mightiest in potent and portable little collections it was simple to negotiate British iterations of those editions although they were not as cheap and had shorter page counts.

A word about artwork here: modern comics are almost universally full-coloured in Britain and America, but for over a century black and white was the only real choice for most mass market publishers – additional (colour) plates being just too expensive for shoe-string operations to indulge in. Even the colour of 1960s comics was cheap and primitive and solid black line, expertly applied by master artists, was the very life-force of sequential narrative.

These days computer enhanced art can hide a multitude of weaknesses – if not actual pictorial sins – but back then companies lived or died on the draughting skills of their artists: so even in basic black and white – and the printing of paperbacks was as basic as the accountants and bean-counters could get it – the Kirbys and Ditkos and Wally Woods of the industry exploded out of those little pages and electrified the readership. I can’t see that happening with many modern artists deprived of their slick paper and 16 million colour palettes…

As I’ve already mentioned US and UK editions vary significantly. Although both re-present – in truncated, resized monochrome – startling early Marvel tales the British Four Square editions are a measly 128 pages, as opposed to the 176 page Lancer editions: necessitating missing stories and odd filler pages. Moreover the UK books are fronted by deliberately garish and poorly drawn “cartoony covers” instead of art by Ditko or Kirby, as if the publishers were embarrassed by the content…

The Amazing Spider-Man Lancer edition by Lee & Steve Ditko was published in 1966 and opens with ‘Duel With Daredevil’ (from #16, September 1964) which depicted the Wall-crawler’s first bombastic meeting with the sightless Man Without Fear as they teamed up to battle the sinister Ringmaster and his Circus of Evil.

This was followed by ‘The Origin of Spider-Man’ from the first issue (March 1963): recapping the story of how nerdy high-schooler Peter Parker was bitten by a radioactive spider, became a TV star and failed to prevent the murder of his Uncle Ben. After a pin-up of The Burglar the tale continues, introducing gadfly J. Jonah Jameson and relating how the Amazing Arachnid saved a malfunctioning space capsule before revealing ‘The Secrets of Spider-Man!’ which combined portions of the info-features seen in Amazing Spider-Man Annual’s #1 & 2 from 1964 and 1965.

Thus far the US book and the Four Square paperback released in 1967 are all but identical – covers excluded of course – and apart from Kirby pin-up pages of the Hulk, Thor and Fantastic Four, that’s where Britain’s thrills stop dead, whereas the Lancer volume has another complete story and more in store.

From Amazing Spider-Man #13 ‘The Menace of Mysterio!’ introduced an eldritch, seemingly unbeatable bounty-hunter hired by Daily Bugle publisher Jameson to capture the misunderstood hero. Of course the stalker was a complete sham eventually revealed to be pursuing his own dark agenda, but the battle to stop him was – and still is – one of Spidey’s most spectacular exploits…

This edition ends with another brace of Ditko pin-ups – a roster of guest-stars in one, and the magnificent web-spinner at his moody best in the other…

Nowadays all these adventures are readily available in assorted colour collections or dynamic monochrome Essential Editions but for we surviving baby-boomers the sheer thrill of experiencing these books again is a buzz you can’t beat. Moreover there’s still something vaguely subversive about seeing comics in proper book form, as opposed to the widely available, larger and more socially acceptable graphic novels. Strip art might finally be winning the war for mainstream public recognition, but we’ve all lost some indefinable unifying camaraderie of outsider-hood along the way…

These paperbacks and all the others are still there to be found by those who want to own the artefact as well as the material: I suspect that whether you revere the message or the medium that carries it pretty much defines who you are and how you view comics and the world.

Wanna try and guess where I stand, True Believer…?
© 1966 and 1967 the Marvel Comics Group. All Rights Reserved.