By Chip Kidd & Michae Cho & various (Abrams Comic Arts/MARVEL Arts)
ISBN: 978-1-4197-7067-8 (HB) eISBN: 979-8-88707-137-4
Jacob Kurtzberg (AKA Jack Curtiss, Curt Davis, Lance Kirby, Ted Grey, Charles Nicholas, Fred Sande, Teddy, “The King” and others) did lots of stuff but most significantly inspired millions if not billions of people by drawing his ideas. This book is one of the most engaging examples of how that process has become self-sustaining…
After a period of meteoric expansion, in 1963 the blossoming Marvel Universe was finally ready to emulate the key DC concept that had cemented the legitimacy of the Silver Age of American comics. The notion of putting a bunch of all-star eggs in one basket had made the Justice League of America an instant winner and subsequently inspired the moribund Atlas outfit – primarily Stan Lee, Jack Kirby & Steve Ditko – to conceive “super-characters” of their own. The initial result, in 1961, was The Fantastic Four…
After 18 rollercoaster months, the fledgling House of Ideas had generated a small but popular stable of costumed leading men (but still only 2 sidekick women!), allowing Lee & Kirby to at last assemble a select handful of them into an cross-branding squad, moulded into a force for justice and soaring sales.
Seldom has it ever been done with such style and sheer exuberance. Cover dated September 1963, The Avengers #1 launched as part of an expansion package which also included Sgt. Fury and his Howling Commandos and The X-Men: all glorying in the full, unfettered force of imagination unleashed. Each change-packed revolutionary issue by Kirby, Lee and their confederates stirred a pot filled with hyperdynamic characters and layers of compelling world-building.
For the Avengers it had all started in Asgard, where immortal trickster Loki was imprisoned, hungry for vengeance on his noble half-brother Thor. Malevolently observing Earth, the vile divinity had espied the monstrous, misunderstood Hulk and mystically engineered a situation whereby the man-brute seemingly went wild, all with the intention of having the Thunder God fight the monster. When Hulk’s teen sidekick Rick Jones called the FF for help, devious Loki had scrambled and diverted the transmission and awaited the carnage that must follow.
Sadly for the schemer, Iron Man, Ant-Man and The Wasp also caught the redirected SOS. As heroes converged to search for the Jade Giant, they realised something was amiss, leading led their first assembled assault on Loki. It was the beginning of a legend and over the next seven issues (plus guest shots in other titles!) it sparked heroes coming and going, and villains without peer setting new standards for wickedness…
That primordial period of Kirby-limned luminal ideas and escalating inspirational influences is a mini halcyon era: one potently, evocatively addressed and revered in this very special project from two iconic modern award-winners and devout comics lovers. With their “Veracity Trap” designer/author/historian Chip Kidd (Batman: Death by Design, Jack Cole and Plastic Man, The Cheese Monkeys) and designer/author/illustrator Michael Cho (Papercut, Shoplifter, hundreds of DC and Marvel covers) cheerfully knock down all the fourth walls and puckishly inject themselves into the medium and their message to deliver a compelling pastiche of all that too-brief Kirby-spawned early Avengers wonderment.
Suitably packed with stirring tribute moments from eye-bending wonder-machines to stellar landscapes, and packed to the scaly oversized gills with charmingly monstrous “Kirby-Kritters” aiding and abetting the heroes and villains, this rocket-paced epic sees a team that never quite was – Thor, Iron Man, Giant-Man, The Wasp, Captain America and The Hulk – unite to battle Loki once more, only to be booby-trapped and portentously propelled beyond their home universe into a Greater (albeit still Four-Colour) Reality where godlike cartoonists and pen-pushers casually dictate their fates… until the malevolently malign God of Mischief usurps their elevated position and endangers all layers of existence!
Co-produced by Marvel and Abrams ComicArts, The Avengers in the Veracity Trap is a gleefully witty homage sampling and extrapolating upon all those beloved graphic and narrative landmarks and milestones of early Marvel – even incorporating pages of ‘Mighty Mavel Pin-ups!’ – and sending waves of crushing nostalgia through those of us who were there and curious neophytes alike…
Although this hark-back to halcyon days is literally all about the visual verve, fanboys like me can also be assured that continuity and characterisation are also faithful extrapolations – albeit with the painful Sixties gender stereotyping given a thorough going over – of what has gone before, augmenting a spectacular paean of praise and wishful thinking to those gone but never forgotten glory days…
© 2025 MARVEL.
A date for firebrands and iconoclasts, today in 1925 conspiracy-theorist/ judgemental Christian fundamentalist comics creator Jack Chick was born, as was award-winning French satirist and bane of conservatism Jean-Marc Reiser (Hara-Kiri, Charlie Hebdo) in 1941. Less controversially we also welcomed Argentine comics artist Ricardo Villagran (Tarzan, Evangeline) in 1938, and in 1987 said farewell to mighty Joe Colquhoun (Paddy Payne; Roy of the Rovers; Saber, King of the Jungle; Football Family Robinson; Soldier Sharp, the Rat of the Rifles; Kid Chameleon, Adam Eterno; Charley’s War et al). In 2005 Italo-Argentine art ace Juan Zanotto (War Man, Henga, Bárbara, Falka) died too.