By various (Odhams Books)
ASIN: B003VUO2SC
This splendidly intriguing item is one of my favourite childhood delights: addictively captivating at the time and these days a fascinating indicator of the perceived tastes of Britain’s kids. Most importantly it’s still a surprisingly qualitative read with its blend of American adventure strips playing well with a selection of steadfastly English and wickedly surreal comedy material.
With Scotland’s DC Thomson steadily overtaking their London-based competitors throughout the 1960s, the sheer variety of material the southerners unleashed to compete offered incredible vistas in adventure material and – thanks especially to the defection of Leo Baxendale and Ken Reid to monolithic comics publishing giant Amalgamated Press (created by Alfred Harmsworth at the beginning of the twentieth century) – had finally found a wealth of anarchic comedy material to challenge the likes of the Bash Street Kids, Dennis the Menace, Minnie the Minx and their unruly ilk.
During that latter end of the period the Batman TV show sent the entire world superhero crazy and Amalgamated had almost finished absorbing all its rivals such as Eagle‘s Hulton Press to form Fleetway/Odhams/IPC.
Formerly the biggest player in children’s comics, Amalgamated had stayed at the forefront of sales by latching onto every fad: keeping their material contemporary, if not fresh. The all-consuming company had been reprinting the early successes of Marvel comics for a few years; feeding on the growing fashion for US style adventure which had largely supplanted the rather tired True Blue Brit style of Dan Dare or DC Thompson’s Wolf of Kabul.
“Power Comics†was a sub-brand used by Odhams to differentiate those periodicals which contained reprinted American superhero material from the company’s regular blend of sports, war, western adventure and gag comics – such as Buster, Lion or Tiger. During the Swinging Sixties these ubiquitous weeklies did much to popularise the budding Marvel characters and universe in this country, which was still poorly served by distribution of the actual American imports. Fantastic and its sister paper Terrific were notable for not reformatting or resizing the original artwork whilst in Wham!, Pow! or Smash!, an entire 24-page yarn could be resized and squeezed into 10 or 11 pages over two weeks…
Pow! launched with a cover date of January 31st 1967, combining home-grown funnies such as Mike Higgs’ The Cloak, Baxendale’s The Dolls of St Dominic’s, Reid’s Dare-a-Day Davy, Wee Willie Haggis: The Spy from Skye and many others, British originated thrillers such as Jack Magic and The Python and resized US strips Spider-Man and Nick Fury, Agent of S.H.I.E.L.D.
After 53 weekly issues the title merged with Wham!, that combination running until #86 when it was absorbed into Smash! Nevertheless, the title generated a number of annuals, even though, by 1969 when this annual was released, the trend generated by TV Batmania was dying.
Interest in superheroes and fantasy in general were on the wane and British weeklies were diversifying. Some switched back to war, sports and adventure stories whilst with comedy strips on the rise again, others became largely humour outlets.
This was one of the last Odhams Christmas compendia to feature imported Marvel material: from then on the Americans would handle their own Seasonal books rather than franchise out their classics to mingle with the Empire’s motley, anarchic rabble.
The content is eclectic and amazingly broad, beginning with a complete but compacted retelling of Sgt. Fury and His Howling Commandos #5 by Stan Lee & Jack Kirby from January 1964.
The full-colour WWII tale found the doughty warrior ‘At the Mercy of Baron Strucker’; beaten and humiliated in a duel with an Aryan nobleman. Soon filmed footage was used as a Nazi propaganda tool and Fury hero was a broken man – until one of his men realised the nonplussed noncom had fallen for the oldest trick in Hollywood’s playbook. The riotous rematch went rather better…
This was followed by a welter of gag strips beginning with an outing for Graham Allen’s The Nervs (revolting creatures that lived inside and piloted unlovely schoolboy Fatty) after which The Swots and the Blots (probably drawn by Mike Lacey) ushered in the economical 2-colour section with another Darwinian example of schoolboy Good vs. Evil and an unnamed substitute for Mike Higgs rendered the comedy caper The Cloak vs. Cloakwoman…
Next up is a short Marvel sci fi thriller as ‘Escape into Space!’ (from Tales of Suspense #42 June 1963 by Lee, Larry Lieber & Matt Fox) sees a convict escape to freedom into the void – or does he…? – before Wee Willie Haggis – the Spy from Skye scotches a plot to nobble Scotland’s prime (in)edible export and Percy’s Pets finds the obsessed animal enthusiast in deep water after getting hold of a hyena and crocodile…
Sgt. Fury and His Howling Commandos #5 provides a factual page devoted to ‘Weapons of War: Light Machine Guns of World War II’ to restart the full colour fun, which continues with another Swots and the Blots romp ‘n’ riot after which idiot espionage continues with The Cloak vs. Blubberman…
Back then to red-&-black for the not-resized Amazing Spider-Man #36 (May 1966, by Lee and Steve Ditko) as the Wallcrawler faces deranged super strong thief the Looter in ‘When Falls the Meteor!’
The magnificently strange comic villain Grimly Feendish then fails in another bid to get rich nefariously before tiny terror Sammy Shrink restarts a final segment of full-colour wonders with more boyish pranks, after which the reformatted ‘Death of a Hero’ (Fantastic Four #32, November 1964, by Lee, Kirby & Chic Stone) uncovers the secret of Sue and Johnny Storm‘s father: a convict who gains incredible power as the rampaging Invincible Man…
This is a strange and beloved book for me and these are all great little adventures, even though I suspect it’s more nostalgia for a brilliant childhood rather than any intrinsic merit. Feel perfectly free to track this down and contradict me if you like though…
© 1969 The Hamlyn Publishing Group Limited.