By Ron Zimmerman, John Severin, Steve Buccellato, Richard Starkings and Comicraft’s Wes Abbott & various (MARVEL)
ISBN: 978-0-7851-4362-8 (HB/Digital edition) 978-0-7851-1069-9 (TPB)
For most of the 1960s nobody did superheroes better than Marvel Comics. However, even fully acknowledging the stringencies of the Comics Code Authority, the company’s style for producing their staple genre titles for War, Romance and especially TV-driven Western fans left a lot to be desired. Any hint of sexuality, venality of authority figures, or using guns the way they were intended to be used capitulated to overwhelming caution and a tone that wouldn’t be amiss in kids’ cartoons or pre-Watershed family TV shows. Eventually, however, the reborn company’s boldness and hunger for innovation overwhelmed practicality and common sense. Mercifully for revivals of pre-superhero veterans like Rawhide Kid, the meagre art-pool consisted of master craftsmen such as Jack Kirby, Dick Ayers and others…
Technically the Kid is one of the company’s older icons, having debuted in his own title with a March 1955 cover-date. A stock-standard sagebrush centurion clad in a buckskin jacket, his first adventures were illustrated by jobbing cartoonists like Bob Brown and Ayers and the book was one of the first casualties when Atlas’ distribution woes forced the company to cut back to 16 titles a month in the autumn of 1957.
With small screen cowboys ubiquitous and youthful rebellion a hot societal concept in 1960, owner/publisher Martin Goodman – via Stan Lee & Jack Kirby – unleashed a brand new six-gun stalwart little more than a moody teenager and launched him in summer of that year, economically continuing the numbering from the failed 50’s original…
Crucial to remember is that those yarns were not trying to be gritty or authentic: they were accessing a vast miasmic morass of wholesome, homogenised Hollywood mythmaking that generations of mainly white preferred to learning of the grim everyday toil and terror of the real Old West: simplistic Black Hats vs. White Hats delivered with all the bombast and bravura Jack Kirby and his stellar successors could so readily muster…
It all (re) began when Lee, Kirby & Ayers introduced adopted teenaged Johnny Bart who showed all and sundry what he was made of after his retired Texas Ranger Uncle Ben was gunned down by a fame-hungry cheat. After very publicly exercising his right to vengeance, the naive kid fled Rawhide before explanations could be offered, resigned to life as an outlaw.
The Kid was a wandering, straight shootin’ action ace for decades, periodically returning and even joining forces with the Avengers to battle Kang the Conqueror before fading into the sunset.
Then he became a perennial revivalist, enjoying an occasional miniseries encore (beginning with Rawhide Kid volume 2 #1-4 in 1985) whenever creators wanted to test genre waters or craft experimental media mash-ups. Maybe it was because a mean teen the size of Wolverine offers some sort of untapped reader interest? A taste of Team appeal saw Rawhide bundled with fellow western stalwarts in 2000’s Blaze of Glory #1-4, 2002’s sequel Apache Skies #1-4 and 2010’s Rawhide Kid: The Sensational Seven…
However, his most memorable and controversial stint is what we’re covering today. Between April and June 2003, The Kid fell under the aegis of the mature-reader Marvel Max imprint and the result was a smart and sassy spoof featuring a gay cowboy at the peak of his prowess…
Scripted by Ron Zimmerman, Rawhide Kid: Slap Leather was illustrated by the legendary John Severin: an incredibly gifted illustrator who had split his stunning career between gritty action tales (Two-Fisted Tales, Frontline Combat, Nick Fury, Sgt. Fury and his Howling Commandos, Incredible Hulk, King Kull, The Losers, Semper Fi) and hilarious comedy in parody/lampoon vehicles like Mad, Cracked and Crazy magazines.
His collaborator Zimmerman was a film and TV producer/stand-up comedian and writer who worked on Friday the 13th, Jet Li’s The One and many other shows and movies. His other comic credits included Spider-Man: Get Kraven, Ultimate Adventures, and stints on The Punisher, Spider-Man, Captain Marvel and more.
Here, the partnership resulted in some of funniest moments in Marvel’s genre history…
Following a scene-setting faux edition of the Wells Junction News revealing some life history under the banner headlines ‘Rawhide Kid seen in town’, the daft and deceptive drama begin when an infamous outlaw rides into desolate and isolated Plum Springs one quiet fall day.
Like the movie Shane, this tale is seen through the eyes of a young lad who might not be mature enough to glean the subtext of what’s going on…
Toby Morgan is callow and impressionable so when the notorious gunslinger appears, his paw – farmer turned sheriff Matt Morgan – starts reassessing what it means to be a “real man”. The sheriff is already trying to live down being publicly humiliated – and shot as an afterthought – by Cisco Pike and his gang when they stormed the town. Now he has an unsuspecting – and incredibly glamorous and attractive – rival for his son’s admiration…
Matt is keenly aware that’s he’s lost the manhood stakes. Toby is bullied at school and reveals that he too thinks his pa’s a coward whilst the appalling things the ensconced outlaws call him are even echoed by his own friends. When Mayor Walker Bush demands Matt get rid of the increasingly bold and obnoxious owlhoots, Morgan can’t even find a deputy to die with him…
Rawhide’s reputation keeps the Pike gang cowed, even after he refuses to join their number in a classic confrontation, but no-one expected the fearsome Kid to be so well spoken and prissy: worrying about his clothes and hair and manners and such. Why, what with his moisturizers, bathrobes, provocatively shiny chaps, cigarette holders, Canadian Beaver hats, unsolicited fashion and grooming tips he’s practically swishy…
Learning of the Morgan family problems, the Kid offers to help out: setting young Toby straight and urging his advice on stolid, stoic Matt. The sheriff – despite being regularly shot every time the gang appears – momentarily believes things might work out, but is unaware Pike has recruited extra help for the inevitable showdown. These are all ace killers like Thunderclaw, Red Duck, Le Sabre, Chinese ninjas and lethal man-hating Catastrophe Jen. Of course, they need to move pretty fast now or Jen will kill all the guys she’s riding beside…
And then the inescapable showdown happens and Morgan learns who he really is and who his real friends are…
Challenging stereotypes by combining constant outright hilarity with classic wild west tropes, cartoon action and moments of true pathos, Slap Leather plays the originally moody and po-faced gunfighter as a wittily sharp-tongued, out-&-proud gay man in a vibrant tribute to genre-bending – think The Birdcage or In & Out blended with Blazing Saddles or Zorro: The Gay Blade. It also comes packed with a passel of TV in-jokes (schoolmarm Laura Ingulls, ranchers Haus & Little Jo Cartrite, newspaper publisher Lew Grant) and comics sight gags by the masterful and puckish Severin. With covers by Dave Johnson, Kaare Andrews, Terry Dodson & Rachel Dodson, Darwyn Cooke and J. Scott Campbell, this a jolly and uplifting treat for anyone who likes to see old edifices poked…
© 2018 MARVEL.